North America
By Jan Willem Knibbe Introduction With more and more countries introducing far reaching privacy laws, California has now followed suit and adopted the Californian Consumer Privacy Act, or CaCPA in short....
ESOMAR offers support to Canadian data, research and insights community in light of MRIA news
Finn Raben, ESOMAR Director General and Niels Schillewaert, ESOMAR President We were saddened to hear today that Canada’s Marketing Research and Intelligence Association will be ceasing operations with effect from the 31st August. Founded through...
Driving Innovation in MRX – IIEX North America 2017
Daniel Evans from Zappistore fills us in on the main happenings of the recent IIEX in Atlanta....
Understanding the Most Important Shopper
How to best tap into the 'Household CFO' using social media....