Media
Daniela Novick of The Walt Disney Company Latin America and Felix Oberholzer-Gee of the Harvard Business School demonstrated how television can engage with consumers just as innovatively as digital media at ESOMAR’s LATAM event, earlier...
Fusing qual and quant to understand how brands can connect with what’s happening thru Twitter
The horizon of human relations, including our deepest needs and interests, has extended to include the virtual space of the different social networks that have become the leading contact and communication platforms of our time....
Smartphone accounts for more than half of digital spend
The trade association for digital advertising in the UK, IAB UK, announced recently the results of a Digital Adspend study done in conjunction with PwC, which revealed that UK advertisers spent upwards of 13.4 billion...
How well do social networks know you?
Have you ever met a couple and knew it probably wasn’t going to work out? There’s a science behind it....
Josh Chasin, chief research officer Comscore on the future of audience measurement
Josh Chasin, Comscore’s chief research officer, explains how the media measurement firm is continuously adapting in an era of multi-screens, cross-platform media consumption....
How Social Media is Shaping How We Understand People
Understand the benefit of communicating to your research participants in the same way the communicate in the world of social media....