Why is 5G the future of market research?
In the eras of 2G, 3G and 4G networks telecom operators made incremental changes from the 80s and handsets shifted in moving from 3G to 4G to handle the large amount of data consumed as...
Tools & Technology
How AI and deep learning enhances market research
It is an undisputed fact that consumer behaviour is changing. There are many contributing factors, but one of the major influencers is the impact of technology in everyday life which is speeding up and altering...
How is technology disrupting marketing research?
In a world where truth and insights are rarely aligned, the role of research has never been more important. This tension has been exacerbated by technology in three ways: i) the consistency of data or...
Marketing Technology + Human Insights: Why researchers should care about MarTech
Having spent much of my post-MBA career in the world of technology – whether it was implementing large-scale ERP systems or, fast-forward to today, conducting focus groups with software developers – I’m continually astounded at...
Carpe Diem: How to embrace tech disruption in the market research industry
The research industry is notorious for being slow to adapt. However, right now we seem to have no choice as the influx of technology is beginning to force disruption onto us. As research departments integrate...
Can the blockchain technology market rise at a high CAGR of 38.4% till 2025?
The global Blockchain Technology Market is forecast to rise exponentially in the coming years. The market is expected to witness high demand from diverse industries, especially the banking, financial services, and insurance (BFSI) industry....