At the ESOMAR Congress conference this year, it has to be said, there’s a huge amount of cool freebies on offer. From hand-sanitisers and mints from SSI, to flowers and pots of honey at Nebu and little lego men (which have been all the rage) USB sticks from Toluna. We’ve also had free glasses of smoothies, notepads but most shockingly of all, condoms from QuickTest/Heakin, a befitting marketing material in the city of Amsterdam.
But with so many innovative marketing materials out there and present at our Market Research conferences, what is left to give? We can already win iPads, pick up keyrings and have our picture taken but what would really say something about us as an industry?
THE MARKET RESEARCHERS CALENDAR – The M.R. 12
No, my friends, this isn’t what it seems. This marketing give-away is a saucy item! It’s the “Who’s hot” of Market Research!
Every month, this calendar will show well-known market researchers at their very best. January through to December, we can have an image of 12 Market Research guru’s. As part of the spirit of ESOMAR Congress in Amsterdam, we want YOU to vote for your 12 Market Researchers to feature in what may very well be a REAL Market Research Calendar 2012.
Here’s how to vote for the M.R. Twelve:
On Twitter use the hashtag: #theMR12 with 3 items:
1) The name of the person who you think is hot in Market Research industry. This can be anyone you think has made some real waves or you just know them to be really popular in the industry.
2) Their Twitter handle (if they have one!)
3) The reason and season; so a quick word about why you’re recommending that person and what season you think they feature for.
Not on Twitter? Comment below with the three items above and we’ll collect all the names and announce the M.R 12 after 3 days and make the announcement here on the RW Connect site.
Betty Adamou is CEO and Founder – Research Through Gaming Ltd and runs the gamification blog GameAccess
5 comments
@RayPoynter
@NelsonDavis
I vote for John Kearon, (@chiefjuicer) because I found out yesterday that he has shown his naked butt to an hippie audience to illustrate what the concept of surprise is all about. I vote john for April!
Great idea Betty! I second Ray and have a few more nominations for you:
Yourself: bettyadamou
Bernie Malinoff: berniemalinoff Winter because he is so cool!
Tom Deruyck: tomderuyck Summer because MROCs are hot
Tom Anderson: tomhcanderson Winter again because he’s a Viking
Jeffrey Henning: jhenning Spring, because he is the most hopeful person I know in MR
Dana Stanley DanaMStanley Summer because he is relaxed
Reineke Reitsma rreitsma Autumn because she is so colorful
I’m sure I can think of some more, but hopefully that will kick things off!
And I forgot to add, despite my own instructions, that his Twitter handle is @RayPoynter.
I vote for Ray Poynter because he is probably the best known Market Research person. If you’ve never heard of Ray you should be sacked! I also think Ray should be Spring because although he is ever-lasting he is always fresh and new. Vote Ray for January!