Throughout 2019, Youth on Tech has been published on Research World with monthly articles that shared the insights from a global survey with over 2,000 youths aged 11-18 years old. This series has explored:
- How youths currently use technology, such as voice and social media. For example, did you know that 47% of youths have more than one social media account on at least one social media platform?
- How youths think emerging technologies will impact their education, working life and healthcare.
Youth on Tech has covered a wide range of topics related to the usage, opinions and predictions of technology by youths. The insights are fascinating but fascinating insights aren’t always enough to spark change. This, the final article in the series, will focus on how the insights were disseminated beyond the boardroom of one company to a global audience of more than 100,000 people in the technology industry.
Typically, Research Can Only Aspire to Reach the C-Suite
Insight reports that reach the C-Suite and lead to change within an organisation are typically thought of as a success. The results are given to those that can enact change within the company. But what if the change was so vast that it required not just the C-suite of one organisation but thousands? This was the question that needed to be answered in order to ensure youth’s voice in the technology conversation could be heard, a key aim for technology giant Arm.
Choosing the Right Stage
Mobile World Congress 2019 in Barcelona represented the perfect place to share the insights from this research. Over 100,000 individuals from the technology sector and 7,900 CEOs were due to attend. Arm’s CEO Simon Segars was the keynote speaker and as such, the C-Suite became not only the recipient of the research but also the presenter.
Simon discussed the insights from the report, emphasising the importance of including youth’s voices in conversations about technology. Simon was joined by a panel of Gen Arm2Z ambassadors – a group of extraordinary youths that we detailed in article 1 of Youth on Tech doing amazing things with technology.
Praise for the panel was widespread. On Twitter, #GenArm2Z reached 93,867 Twitter users and received 138,509 impressions. The Wall Street Journal’s Technology editor, Yun-Hee Kim, called it “one of her favourite panels” at MWC 2019. Insights were also shared in a feature for the MWC Daily Newspaper with a readership of 100,000 and in Business Weekly.
Image source: https://www.mobileworldlive.com/on-stage/mwc/mwc19-keynote-generation-arm2z/
Ensure Insights Have Longevity
We also wanted youth technology insights to not only be heard by technology leaders, but to stick with them. The fully designed written report was made available for free on Arm’s website. We also created an animated video from the perspective of youths detailing insights from the research.
That concludes the Youth on Tech series. We’ve explored everything from voice technology, social media addition and Finstas to robot teachers, technological enhancement and retiring at 73! If you would like to check out any of the previous articles, please click on the links below. Thank you for reading!
Article 1 – Why you should listen to the youth of today when discussing the technology of tomorrow
Article 2 – How to write surveys for youths
Article 3 – An increase appetite for voice technology
Article 4 – Youths opinion of social media
Article 5 – Technology’s impact on education and jobs
Article 6 – How might technology influence our health
