Aditi Bhonsle
Senior Director – Research Services, Borderless Access, India
2 Articles
Aditi has over 18 years of experience in market research and analytics. She has led many client engagement initiatives that require expertise in-depth analysis and a deep understanding of market research. She has extensive working experience in the technology research space and managed studies related to customer satisfaction, net promoter, brand awareness and perceptions tracking, habits and attitudes, pricing evaluation, etc.
Borderless Access surveyed both consumers and marketing professionals across 11 countries (US, UK, Germany, Nigeria, South Africa, Kenya, Egypt, UAE, Saudi Arabia, India and Singapore), painting a dipstick picture of 11 diverse but key markets...
Consumer Preferences in the Age of Video on Demand Streaming Services
Fast mobile internet speeds around the world have allowed us to watch more video content at exponential levels. This, in turn, has given rise to an extremely competitive video on-demand streaming service industry that’s growing...