On the road with GenZ
The generations aren’t pitted against each other in a zero sum death struggle. In fact, there is so much the generations can learn from each other....
Media / Broadcasting / Entertainment
Insights from the Insight250 winners: Evolutions and innovations in consumer consumption
Stephan Gans, SVP & Chief Insights & Analytics Officer, PepsiCo Ian Menchen, Director, Consumer Insights, Disney+...
Talking Insights | Episode 12: How video games conquered the world
Videogames have come a long way from Pong and Tetris. Gaming today offers an enormous breadth of experiences, from AAA blockbusters with budgets that rival Hollywood, to innovative indie games, and mobile games that provide...
Cross-Media Measurement, XMM: no viewing – no outcomes!
“A Riddle Wrapped in a Mystery Inside an Enigma.” Winston Churchill used this phrase to describe Russia. Perhaps it applies to ‘cross-media measurement’ or XMM?...
XMM Disconnect? As Alice went into Wonderland, things got, “curiouser and curiouser!”
This is one of today’s hottest media and advertising issue worldwide. Using the World Federation of Advertisers, WFA, XMM design framework requirements, referred to as the “North Star”, the session was entitled, “When you wish...
Innovations in media measurement, accelerated by COVID, establish new normal
Industry experts from the major media research vendors reviewed some of the innovations being embraced to cope with a COVID world. The opportunity to bring further efficiencies and improved technical solutions to their entire audience...