Andrew Baron

Chief Neuroscience Officer at Olson Zaltman | Associate Professor in the Department of Psychology at the University of British Columbia, Canada

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Dr. Andrew Baron is Associate Professor of Psychology at the University of British Columbia and Chief Neuroscience Officer at Olson Zaltman. Dr. Baron’s academic research focuses on how implicit associations form and the conditions under which they can be modified, which has applications for marketing research, legal and economic policy, and education. His research has appeared in publications including the Journal of Marketing Management, Psychological Science, and Proceedings of the National Academy of Sciences.