James Forr

Head of Insights, Olson Zaltman, USA

2 Articles

James Forr is Head of Insights at Olson Zaltman, where he has led research for clients including PepsiCo, P&G, IBM, and Saïd Business School at the University of Oxford. He was an invited participant at the 2015 White House conference, "Advancing Equity for Women and Girls of Color: A Research Agenda for the Next Decade."

Research in Practice

Fighting words: Language and messaging in the Democratic presidential primary

James ForrJanuary 28, 2020January 27, 2020

by James ForrJanuary 28, 2020January 27, 20200

As a big-tent party, Democrats are accustomed to internal disagreement. According to the New York Times, one of the current debates is a fight about “fighting.”...

Out of the darkness: A call for change in neuromarketing

James ForrAugust 19, 2019August 19, 2019

by Andrew Baron and James ForrAugust 19, 2019August 19, 20191

The biggest threat to neuromarketing is the secrecy of its methods – the black box within which the “magic” occurs. Over the past decade the field of psychology has been jolted by a reproducibility crisis...

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James Forr

Fighting words: Language and messaging in the Democratic presidential primary

Out of the darkness: A call for change in neuromarketing

Predictive qual: How to turn the art of qual into a science...