Angie Aldape
Director of Social Intelligence, Microsoft, USA
1 Article
Angie Aldape is currently the Director of Social Intelligence at Microsoft. Since joining in 2018, she’s led the transformation for how Microsoft’s Customer & Market Research team is leveraging and integrating social data as a resource for market research today. Her vision and innovation efforts are now a critical component in helping strengthen and connect with Microsoft’s customers by listening to and understanding their unmet needs. Her team of researchers are not only innovating but developing new methodologies for how business questions across Microsoft are answered with social data.
Will social intelligence replace surveys and focus groups in the next five years? Probably not. But should it be in every market researcher's toolkit? Absolutely. Microsoft is using social intelligence to inform marketing and engineering...