Bill Karpen

Senior Market Research Manager, Microsoft, USA

1 Article
Bill Karpen is a Senior Market Research Manager at Microsoft. As part of the Social Intelligence Practice (SIP), he invented new ways to leverage social media data to answer business questions by analyzing conversations about the Cloud, IaaS and SaaS space to distill insights on customers and the market landscape. Before joining SIP over 3 years ago, Bill worked in advertising research at Microsoft, Publicis and DDB using surveys, focus groups and syndicated research.