Inventor & Designer of ResearchGames™ | Author: Games & Gamification in Market Research | Founder, Research Through Gaming, UK
6 Articles
Betty Adamou is an in-demand Serious Games and Gamification designer, expert and author, whose work spans over 10 years. More detail on the science of games can be found in her book “Games and Gamification in Market Research”.
Adamou is also a workshop facilitator, where she uses Games and Gamification for innovation, strategy development and problem-solving in multiple industries, including employee engagement and training.
Her online workshop on Gamification in Employee Engagement for Remote Working, (in light of COVID-19) is available to book now.
Engagement is an elusive fuel. It’s not something we can buy, and even when we’re feeling engaged – when we’re ‘in flow’ - we often can’t put a finger on exactly what got us there....
When I set out to write this column to showcase how Serious Games and Gamification are being used in different industries; (marketing, research, finance, training etc) I never imagined that I’d be writing about how...
The Coronavirus has meant thousands of stores are closed. Brands are not accessible in the same ways anymore. Brands don’t want consumers to forget about them. Thus, more brands may think about using AdverGames and...
In Part 1 of this column, we discussed the bankable power of Marketing Games (also called AdverGames, or Brand Games), and why we’re seeing more of them. We also discussed the eight benefits of Marketing...
While some people don’t appreciate how Kim Kardashian-West became famous, what can’t be denied is that her continued rise has left us in awe. She is one of the most recognised brands on the planet....
Games and data have always lived contemporaneously. But now, the union of games and data is becoming even more important and valuable. We’re at an interesting point in human history; survival is no longer about...
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