Bill Karpen
Senior Market Research Manager, Microsoft, USA
1 Article
Bill Karpen is a Senior Market Research Manager at Microsoft. As part of the Social Intelligence Practice (SIP), he invented new ways to leverage social media data to answer business questions by analyzing conversations about the Cloud, IaaS and SaaS space to distill insights on customers and the market landscape. Before joining SIP over 3 years ago, Bill worked in advertising research at Microsoft, Publicis and DDB using surveys, focus groups and syndicated research.
Will social intelligence replace surveys and focus groups in the next five years? Probably not. But should it be in every market researcher's toolkit? Absolutely. Microsoft is using social intelligence to inform marketing and engineering...