Market research with a plus
The Brazilian market research industry is entering a new stage of innovation and a market that is opening up to smaller businesses. Caio Casseb talks about these changes and what it means for the industry...
Caio_Casseb
Old criteria, new Brazil
The Critério Brasil is the standard criteria used to define the economic and social classes of the Brazilian consumer. But, in a landscape that has seen massive demographic changes in the last 10 years, are...
Brazilian Research in 2012 and Beyond
Caio Casseb looks at what 2012 holds for market research in Brazil, with input from Ana Claudia Alvarez of Pepsico and Karina Meyer of Ogilvy Brazil...
Research For Start-ups: A Challenge
The positive economic times that we are facing in Brazil brings great rewards for our society. One of this “gifts” is the high-growth of start-ups in the country. According to the Global Entrepreneurship Monitor (GEM), Brazil has...
Digital Research Humanised
When dealing with digital research methods, no matter how efficient and innovative the methods are, the same discussion always comes up: digital methods are colder, and because they do not allow for direct human contact,...
Google+ vs Facebook: a fight for perfect segmentation
Caio Casseb looks at what Google+ means for consumer segmentation and the impact it may have on market research...