Insight from the Insight250 winners: Innovating to deliver to enterprises
Nikki Lavoie - Founder & CEO, Mindspark Research International Mariela Mociulsky - Founder & CEO, Trendsity...
Latin America & Caribbean
An approach to measuring the global Insights Industry
Now that this technology-enabled industry has grown up to represent a multibillion-dollar titan, it is time to reconsider whether those segments initially reported on remained valid, and whether new emerging sub-sectors should be added to...
Now it’s time to be resourceful!
Being resourceful means using the already existing data and tools innovatively, and taking the most advantage of it. Within this article, you will find a proposal of how to use the social media, specifically Instagram,...
Understanding Hispanics across the Americas
By exploring the nuances of the Hispanic and Latin American experiences today, we can understand their future. Knowing your target audience’s future needs is invaluable for a business to grow. Yet often, our view into...
Sustainability: giving purpose, supporting communities, and fuelling innovation in Latin America
When the pandemic threatens years of advances towards the UN SDGs (United Nations Sustainable Development Goals), purpose-driven businesses respond to the needs of communities today and fuel innovation that will define the region. The Coronavirus...
Peru in COVID-19 context: the shopping experience transformation during quarantine
As a result of the COVID-19, dynamic shifts are taking place in consuming across various regions and industries, which have positive, negative and unexpected effects on business, state and citizens. In the case of Peru,...