Chandan Mukherji

Global Head of Consumer & Marketplace Insights, Nestlé, Switzerland

1 Article
Views expressed are personal. Chandan Mukherji has been Global Head of Consumer & Marketplace Insights for Nestlé and a Nestlé market Management Committee member, leading human and market centric understanding as an input into strategy development, identification of opportunities and brand building. His role combines deep, strategic best practice thinking as well as working together with businesses in understanding consumer behaviour, core insights discovery, consumer journey & experience mapping, leveraging small & big data, measurement/analytics, foresight identification, developing business strategy as well as functionally driving innovation from idea to launch.