Conductors of change
September 2020 – as we enter the bustling period of a year where nothing is quite normal, we had the opportunity to join the German national research association BVM for a joint digital meetup –...
Christoph Welter
Managing Director, Point Blank, Germany
Tectonic shifts of consumer needs below the surface
It has now been roundabout four months since the Corona crisis has hit the European continent. Many businesses have been thrust into deep uncertainty. It is exactly during this phase of disruption that we should...
The Magic of Play
Focus groups have been proclaimed dead a thousand times. However, they are still quite vigorously alive, and I suspect strongly that they are here to stay. The only thing sometimes missing is a breath of...
Becoming Experience Agents
In 2017 and 2018, Babbel set out to do a large scale multi country explorative user research project – deep diving into the core of their business: how does the language learning journey of people...
Empathy vs. Incentives?
By Christoph Welter This year at the Best of ESOMAR-Germany meetup, we measured the pulse of the industry at what seems to be one of the most hotly contested metrics these days: Trust! In four...