Finn Raben
Director General, ESOMAR, The Netherlands
16 Articles
If an accelerated transformation programme does not bring its “population” along with it, then by definition, we create a two-tier system comprising those who “can” and those who “cannot” operate in the newly digitized arena....
Obituary Professor Ronald F. Inglehart
Professor Ronald Inglehart, Founder of the World Values Survey and one of the most cited political scientists in the world passed away on the age of 86 on May 8, 2020...
ESOMAR announces Council election results
World association members elect 7 women, 3 men, from 5 continents to help shape future of the global business community for data, research, and insights...
Driving diversity and mitigating bias in market research and insights
Marketing, PR, advertising and market research were the most inclusive sectors according to the study. But there is still work to be done which is why associations such as the MRS, the Insights Association, ESOMAR...
ESOMAR condemns uncorroborated allegations made by Mr. Dominic Cummings
ESOMAR supports Market Research Society-led efforts reasserting research’s commitment to research excellence and professionalism...
Is there…or can there be…life after Google? Part 2
In Part 1 of this article (HYPERLINK), I commented upon the likely impact to the advertising sector, of Google removing all third-party cookies from its Chrome browser. The fundamental driver in that scenario however, is...