Fiona Blades

Following an 8 year marketing career on petfoods and subsequently moving to advertising at agencies like Leo Burnett, Fiona set up MESH Experience in 2006 to fill a gap in data and analytics. Brand growth is driven by all experiences people have with brands, yet half or more typically go unmeasured. By taking an Experience Driven Marketing approach and capturing how people come into contact with brands in real time (Real-time Experience Tracking (RET)) MESH helps clients to take quicker and smarter decisions about their investment. Fiona is a Fellow of the Market Research Society, a member of the Marketing Society and sits on the board of WIRe (Women in Research). She has worked with Professor Hugh Wilson at Cranfield School of Management on a knowledge transfer partnership that was a finalist for the Innovate UK award in 2015. Outside work, Fiona loves attending the theatre, art galleries, dance and thought-provoking events.