Why now is the time to focus on brand experience
Coronavirus has fundamentally changed the way we interact with each other. It’s been a while since any of us have danced at a live concert or cheered at a sporting event. In fact, most of...
Franck Sarrazit
Senior XM Scientist, Qualtrics, USA
Brand positioning in the era of disruption, brand purpose and evidence-based marketing
Simply put, positioning is about owning a unique position in the mind of the target consumer. It is established relative to your competition in a way that signals differentiation....