Do you want to know what happens when brands stop advertising for long periods? The renowned Ehrenberg-Bass Institute did. And they’ve been kind enough to publish their research on this area....
This week we’ll be discussing Transforming Insight’s key learnings. Today, here’s my perspective on the 43rd secret to insight success Transforming Insight shares. And that’s to be obliquely educational (i.e. educate in non-direct ways) as...
In accordance with the European ePrivacy Directive, we must inform you that we place cookies on our website to improve your browsing experience, help us to understand our audiences better, enable us to provide you with personal content and ads shown to you based on your preferences and enable additional social media features you may wish to use. If you are comfortable with our default settings, you can accept them below. Alternatively, you can inform us which cookies you allow us to place on your devices in detail by clicking the [Settings] button below and toggle on or off your preferences based on the cookie types we use and their purposes, noting this might impact your browsing experience on our website. You can change your mind and revisit your permissions at any time. Read more
Our website uses cookies. Cookies are small pieces of information in the form of text files, created by a program on the server of the website, which are then placed on the hard drive of your computer when you visit the website.
The information stored by these cookies might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalised web experience.
Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.
These cookies are necessary for the website to be usable, by enabling basic functions like page navigation and access to secure areas of the website. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. The website cannot function properly without these cookies and can therefore not be switched off in our systems.
You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.
Cookie
Type
Duration
Description
cli_user_preference
persistent
1 year
Keeps track of the cookie consents for on the current domain.
cookielawinfo-checkbox-marketing
persistent
1 year
Keeps track of the cookie consent for a specific category on the current domain.
cookielawinfo-checkbox-measurement
persistent
1 year
Keeps track of the cookie consent for a specific category on the current domain.
cookielawinfo-checkbox-necessary
persistent
1 year
Keeps track of the cookie consent for a specific category on the current domain.
cookielawinfo-checkbox-non-necessary
0
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Non Necessary".
cookielawinfo-checkbox-preferences
persistent
1 year
Keeps track of the cookie consent for a specific category on the current domain.
hustle_module_show_count-
persistent
1 day
This cookie is used to determine when the internal slide-in/pop-up/embed module for newsletter opt-ins is displayed to the user.
inc_optin_
persistent
1 hour
This cookie is used to determine when the internal slide-in/pop-up/embed module for newsletter opt-ins is displayed or hidden to the user.
PHPSESSID
session
0 minute
Preserves user session state across page requests. The PHPSESSID cookie is native to PHP and enables websites to store serialised state data. On the website it is used to establish a user session and to pass state data via a temporary cookie, which is commonly referred to as a session cookie. Stores unique session ID.
viewed_cookie_policy
persistent
1 hour
Stores the user's cookie consent state for the current domain.
viewed_cookie_policy
0
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
wordpress_
session
session
WordPress cookie for a logged in user.
wordpress_logged_in_
session
session
WordPress cookie for a logged in user.
wordpress_test_
session
session
WordPress cookie for a logged in user.
wordpress_test_cookie
session
session
WordPress test cookie.
wp-settings-
session
session
Wordpress also sets a few wp-settings-[UID] cookies. The number on the end is your individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface.
wp-settings-time-
session
session
Wordpress also sets a few wp-settings-{time}-[UID] cookies. The number on the end is your individual user ID from the users database table. This is used to customize your view of admin interface, and possibly also the main site interface.
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.
All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.
Cookie
Type
Duration
Description
AMP_TOKEN
persistent
1 year
This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. It contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.
collect
third party
session
Used to send data to Google Analytics about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels.
_ga
persistent
2 year
Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
_gid
persistent
1 day
Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
__gads
third party
2 years
Associated with the DoubleClick for Publishers service from Google. It serves purposes such as measuring interactions with the ads on our domain and preventing the same ads from being shown to you too many times.
__utma
persistent
2 years
This cookie is typically written to the browser upon the first visit. If the cookie has been deleted by the browser operator, and the browser subsequently visits strategy-business.com, a new __utma cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to strategy-business.com, and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and the accessibility of the cookie as an extra security measure.
__utmb
persistent
30 minutes
This cookie is typically written to the browser upon the first visit. If the cookie has been deleted by the browser operator, and the browser subsequently visits strategy-business.com, a new __utma cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to strategy-business.com, and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and the accessibility of the cookie as an extra security measure.
__utmc
persistent
30 minutes
Historically, this cookie operated in conjunction with the __utmb cookie to determine whether or not to establish a new session for the user. For backward compatibility purposes with sites still using the urchin.js tracking code, this cookie will continue to be written and will expire when the user exits the browser. However, if you are debugging your site tracking and you use the ga.js tracking code, you should not interpret the existence of this cookie in relation to a new or expired session.
__utmv
persistent
2 years
This cookie is not normally present in a default configuration of the tracking code. The __utmvcookie passes the information provided via the _setVar() method, which you use to create a custom user segment. This string is then passed to the Analytics servers in the GIF request URL via the utmcc parameter. This cookie is written only if you have added the¬_setVar() method for the tracking code on your website page.
__utmz
persistent
6 months
This cookie stores the type of referral used by the visitor to reach strategy-business.com, whether via a direct method, a referring link, a website search, or a campaign such as an ad or an email link. It is used to calculate search engine traffic, ad campaigns, and page navigation within strategy-business.com. The cookie is updated with each page view to strategy-business.com.
Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers. If you opt out of storing this type of cookies you won’t see any less ads, but they might just not be as relevant.
Cookie
Type
Duration
Description
GoogleAdServingTest
persistent
session
Used to register what ads have been displayed to the user.
IDE
persistent
1 year
Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.
test_cookie
third party
1 day
Used to check if the user's browser supports cookies.
