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At the ESOMAR Congress in New Orleans today, Ray Poynter shared the results of the most recent wave of ESOMAR research on the size of the global market research industry. One area he discussed in...
The ESOMAR Corporate Youth Program
Five presenters competed to win the ESOMAR Corporate Youth Program award at the Annual Congress in New Orleans....
Market Research: WOW This Changes Everything!
Dr. JT Kostman, a data scientist, mathematician, and psychologist, provided the opening keynote of the ESOMAR Congress 2016 in New Orleans. He has been a paramedic, a rescue diver, and a special operations officer. “I...
Making Mobile In-the-Moment Real
At the ESOMAR Congress in New Orleans, Justin Wheeler and Jackie Lorch of SSI discussed the wide variety of research projects enabled by mobile research. Traditional surveys taken on a mobile device are just one...