The ESOMAR Corporate Youth Program
Five presenters competed to win the ESOMAR Corporate Youth Program award at the Annual Congress in New Orleans....
Young Researchers
Young Researcher series
Millennials in Research: Behind the Scenes Edition
Meet 5 Millennials in Market Research who have helped shape the ESOMAR Congress 2016 Presentation Program. They share your passion for Aha! Moments, consumer understanding and data discovery. And the way the Pokémon Go Craze simultaneously...
When I say Millennial, you say….
A Millennial’s Attempt At Understanding Research About Her Own Generation – #ResearchAboutMillennials By Giulia Gasperi Ever attended a conference presentation feeling like you were in a Discovery Channel documentary about yourself? If so, you’re probably...
Sustainable Consumer Connections
The day research stopped feeling like research By Bianca Vucescu In both quantitative and qualitative studies, quality is a hot topic. Fraud prevention is a first step in increasing the quality of research, yet how...
What’s the price of privacy?
By Alieke Stubbe Every day we interact continuously with technology by using our smartphones, wearing activity trackers and being online every single moment of the day. Thanks to this, we get smart notifications and real-time information....
How Automation Will Change the Role Of Young Researchers
Helene Protopapas looks at how increased automation will change the role of young researchers....