The modern minefield of political opinion polling
If you are in Australia on the day of an election, you will notice something unusual. Or rather, you’ll smell it. Barbecuing sausages. Lots of them. In fact, at most polling stations, there is a...
Jo Bowman
Freelance journalist, RJB Media, UK
Is market research having a #MeToo moment?
Watching events unfold in Hollywood – where, for better or worse, few people in the market research industry spend much time –, it was easy to picture the #MeToo movement as something happening to other...
What’s hot and what’s not
By Jo Bowman We talk to clients in three different business sectors on the challenges that they face and which research innovations will help them. To understand which solutions excite leading researchers, it helps to...
Beyond the horizon – research in 2027
By Jo Bowman We ask three leading thinkers to envisage the world a decade from now. Not only that, we’ve asked them to describe the role of market research in that world Cast your mind...
New technology, new partners, new competition
Technological advances are giving researchers new tools with which to help their clients, but also fuelling fresh competition for insight budgets. We talk to Didier Truchot, chairman and CEO of Ipsos, Gerhard Hausruckinger, speaker for...