Joseph Sassoon
Researcher, author, storytelling expert | Partner, Alphabet Research, Italy
1 Article
Joseph is a sociologist, semiotician, brand and storytelling expert. He is the founder and partner of Alphabet, a boutique Milan-based market research agency. Joseph is also the author of 7 books published in the last eight years, mostly dealing with brand communication issues at the age of the web. He blogs at www.webstorytelling.org.
"God made man because he loves stories." Elie Wiesel’s phrase, taken from an ancient Hassidic parable, couldn’t be more evocative. Nor could it be more capable of underlining that stories are intrinsically associated with the...