Joseph Sassoon

Researcher, author, storytelling expert | Partner, Alphabet Research, Italy

1 Article
Joseph is a sociologist, semiotician, brand and storytelling expert. He is the founder and partner of Alphabet, a boutique Milan-based market research agency. Joseph is also the author of 7 books published in the last eight years, mostly dealing with brand communication issues at the age of the web. He blogs at www.webstorytelling.org.