Kristin Luck

Managing Partner, ScaleHouse, USA

3 Articles

Kristin Luck is a serial research technology entrepreneur turned advisor/growth strategist. She specializes in nontraditional sales and marketing strategies for early and mid-stage companies preparing for global expansion, funding or acquisition. Kristin is consistently ranked as one of the top 100 sales and marketing experts to follow on social media and is considered one of the leading voices in market research on industry trends and emerging technologies.

Research in Practice

Gender, Race and Power in AI

Kristin LuckJune 18, 2019June 18, 2019

by Kristin Luck and Jessica SageJune 18, 2019June 18, 20190

Artificial intelligence (AI) is on the verge of transforming market research. Companies like Remesh, Canvs and SightX (to name just a few) are using AI to speed the time to deeper, richer insights. Without a...

Marketing & Sales

Why ResearchTech is the Next Big Thing in the MarketingTech Stack

Kristin LuckMarch 13, 2019March 13, 2019

by Kristin Luck and Steve MastMarch 13, 2019March 13, 20191

To say today’s chief marketing officers are under pressure is an understatement. Under siege is more accurate....

Top Five Best Practices for Market Research Incentives

Kristin LuckJune 29, 2017February 5, 2019

by Kristin LuckJune 29, 2017February 5, 20192

Five tips on how to better incentivise research participants....

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Kristin Luck

Gender, Race and Power in AI

Why ResearchTech is the Next Big Thing in the MarketingTech Stack

Top Five Best Practices for Market Research Incentives

Predictive qual: How to turn the art of qual into a science...