What can AI learn from market research about bias?
"Any researcher worth their salt was acutely aware of sample design and delivery on that design back in the 1970s. We knew that it would make or break our study and our competitive advantage lay...
Kyle Findlay
Senior Data Science Director - Innovation, Kantar Insights, South Africa
ESOMAR Fusion 2019 – an insight into the state of the industry
The insights industry is in a state of accelerated evolution. We have built up a paradigm and language between ourselves, both suppliers and clients, over decades that has remained steadfast. As we have learnt more...
Six steps to leveraging emerging data sources
From traditional research agency to data-driven tech company By Kyle Findlay, director of Kantar Innovation’s Global Data Science Team....
Big data becomes business as usual at ESOMAR Big Data World
By Kyle Findlay ESOMAR Big Data World took place in Brooklyn, New York at the end of November 2017. It was a relatively intimate affair as far as ESOMAR events go but it was filled...