Bias in the Spotlight: The Mere Exposure Effect
The Mere Exposure-Effect explains that repeated exposure to something leads to a more positive feeling about it. The more often we see something, the more we like it....
Liz Barker
Global Head of BE Intelligence & Networks, The Behavioural Architects, UK
Bias in the Spotlight: Discounting the future
People tend to focus on today rather than think about what tomorrow might bring. This is called present bias or hyperbolic discounting....
Bias in the Spotlight: identifiable victim effect
We’re more likely to respond to and give support towards relieving the plight of a single, identifiable victim suffering from hardship than to large, statistically defined groups of sufferers. By why do we do this?...
Bias in the Spotlight: default bias
When presented with pre-set courses of action or defaults, we tend to ‘go with the flow’ acting without considering other options and simply accept what’s been chosen for us. A simple example is the default...
Bias in the Spotlight: cognitive ease
We experience cognitive ease when information is presented in a way that requires minimal mental effort to absorb and understand....
Bias in the Spotlight: status quo bias
Status quo bias is a preference for the current state of affairs. We often try to avoid change and if permitted, will go with default options....