The battle of Main Street vs Wall Street: The market research take on the GME saga
Even if you’re not involved in investing, you’ve probably seen the GameStop story, which started on a Reddit community called WallStreetBets and went viral....
Michalis A. Michael
Founder and CEO, DigitalMR, UK
10 things to do, to improve brand equity
My perspective is informed by social intelligence, which is what I do for a living, as well as stoicism, which is a philosophy I admire. I will discuss a few related themes in this article....
How to deal with unstructured data
The “briefing questions for unstructured data” were published by ESOMAR recently, and not a moment too soon. This comprehensive work includes 26 questions and has taken a year to complete, from inception to publication....
What are the opportunities and practical applications of AI in research and insights?
There’s a relatively simple formula which describes “weak” or “narrow” artificial intelligence: AI = ML+TD+HITL. To be more specific, this is the definition of supervised machine learning, which is the most common method to produce...
Is unstructured data the new lifeblood of market research?
The “briefing questions for unstructured data” were published by ESOMAR last week, and not a moment too soon. It was high time to replace the “24 Questions to help buyers of social media research” published...
Why Has Social Listening Not Taken Off in Market Research Yet?
A look at why social media listening hasn't grown as we thought it might....