Big Data: Your Key to Mobile App Success
A look at how big data can drive the success of apps....
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| Cookie | Type | Duration | Description |
|---|---|---|---|
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| Cookie | Type | Duration | Description |
|---|---|---|---|
| AMP_TOKEN | persistent | 1 year | This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. It contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service. |
| collect | third party | session | Used to send data to Google Analytics about the visitor's device and behaviour. Tracks the visitor across devices and marketing channels. |
| _ga | persistent | 2 year | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. |
| _gid | persistent | 1 day | Registers a unique ID that is used to generate statistical data on how the visitor uses the website. |
| __gads | third party | 2 years | Associated with the DoubleClick for Publishers service from Google. It serves purposes such as measuring interactions with the ads on our domain and preventing the same ads from being shown to you too many times. |
| __utma | persistent | 2 years | This cookie is typically written to the browser upon the first visit. If the cookie has been deleted by the browser operator, and the browser subsequently visits strategy-business.com, a new __utma cookie is written with a different unique ID. In most cases, this cookie is used to determine unique visitors to strategy-business.com, and it is updated with each page view. Additionally, this cookie is provided with a unique ID that Google Analytics uses to ensure both the validity and the accessibility of the cookie as an extra security measure. |
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| __utmc | persistent | 30 minutes | Historically, this cookie operated in conjunction with the __utmb cookie to determine whether or not to establish a new session for the user. For backward compatibility purposes with sites still using the urchin.js tracking code, this cookie will continue to be written and will expire when the user exits the browser. However, if you are debugging your site tracking and you use the ga.js tracking code, you should not interpret the existence of this cookie in relation to a new or expired session. |
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| Cookie | Type | Duration | Description |
|---|---|---|---|
| GoogleAdServingTest | persistent | session | Used to register what ads have been displayed to the user. |
| IDE | persistent | 1 year | Used by Google DoubleClick to register and report the website user's actions after viewing or clicking one of the advertiser's ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user. |
| test_cookie | third party | 1 day | Used to check if the user's browser supports cookies. |
| __ab12# | persistent | 2 years | Pending |