Nigel Hollis

Chief Global Analyst, Kantar, USA

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Nigel Hollis is Chief Global Analyst at Kantar and brings over 35 years of research experience to bear on his understanding of brand building. In his current role, Nigel works with Kantar’s global account teams to address client needs and shape the company’s viewpoint on all things related to marketing and consumer insight. Nigel’s experience spans many different brands, industries and countries. Nigel’s first book, The Global Brand, was published by Palgrave Macmillan in September, 2008, and his second book, Brand Premium, was published in 2013, and won the 2015 Berry-AMA Book Prize for the Best Book in Marketing. Nigel’s latest thoughts on brands, marketing, media, and marketing research can be found on the Straight Talk blog. Nigel can be contacted at nigel.hollis@kantar.com , LinkedIn or you can follow him on Twitter.