How do you know you are charging the right amount for your research?
If agencies pitch their prices too high, they will not win the projects. If they pitch them too low, they will soon struggle financially....
Ray Poynter
Managing Director, The Future Place, United Kingdom
Update from ESOMAR Council
Monday May 6th was a public holiday in many countries, but not for the members of ESOMAR Council who travelled to Amsterdam for our quarterly face-to-face meeting....
The marriage of chatbots and AI
Chatbots are one of the most exciting new data collection methods emerging at the moment. The claims being made for them include improved participant engagement, the ability to reach people who may be alienated by...
The check gates that drive client selection of suppliers
When we, as market researchers, interview customers we don’t just listen to what they say, but we also try to find out what they mean. The same should be true when we talk to clients...
Global Prices Study – What will data, research and insights cost in 116 countries?
By Ray Poynter Global market research is homogenising around online research, but online costs are dropping to levels that may require new models of doing business. This is one of the findings from this year’s...