I love making marketing technology and ROI measurement useful to business people. It is my pleasure to serve phenomenal customers through my advisory and consulting practice. My consulting work feeds my authorship. It is my privilege to highlight marketing leaders, to share best practices and illustrate effective transformation in case studies. Thank you to my friends for making my books "Best Sellers".
Books:
'What Sticks' Why Most Advertising Fails, And How How To Guarantee Yours Succeeds.
#1 Book in marketing, according to Ad Age, required reading at Wharton, Harvard, and other leading universities.
SIRFs Up – The Story Of How Spend To Impact Response Functions (SIRFs), Algorithms and Software Are Changing The Face of Marketing"
Quoted in over 100 books, International Awards in Branding, CRM, Internet Advertising, Big Data & Attribution
Professional Goals:
Aid marketers in making the most of marketing technology and inspire marketing leaders to integrate marketing effectiveness measurement into their organization process for competitive advantage.
Make it easy for marketers to deliver real-time, person-level marketing and achieve a long-term mutually profitable relationship with customers.
Even though the fully vaccinated are now a larger share of the total US population, their death rate is less than one-tenth that of the unvaccinated....
This last winter, COVID burned through the US, flaring to over seventy deaths per million per week -- ten times more deaths than a bad year of the Flu at that time of year --...
For those vaccinated, it may already feel like the pandemic is over. But, with a global third wave, and the US currently at an annualized run rate of over 200,000 deaths from COVID-19, it is...
In this month’s COVID-19 update, I present the forecasts, compare previous forecasts to actuals, and provide my observations/commentary about where we are in the pandemic....
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