Shaina Zafar

Co-Founder/CMO, JUV Consulting, USA

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Co-founder and CMO of JUV Consulting (www.juvconsulting.com) a Gen Z marketing company that allows Fortune 500 companies, brands, start-ups, and non-profits to authentically engage with Gen Z. Featured in The New York Times, The Today Show, Forbes, and Bloomberg Businessweek. First-generation, low-income college student at the University of Pennsylvania, majoring in International Relations with minors in Consumer Psychology and South Asian Studies. Currently, working on a project to evaluate brands and companies on ESG factors and tracking human rights violations—with a case study based on forced Uyghur labor.