Why consumer journeys are like a walk in the park
As insights professionals, we have a bias towards thinking the truth matters. We spend time, effort and money on finding out what is true and discounting what isn't....
Stefan Schafer
Director, Incite, UK
Speed to value: Unlocking the value of research quickly
Often with research, deliverables dictate the timings of clients’ decisions rather than vice versa, and outputs are cumbersome with limited utility post-presentation....
Mindfulness for Marketeers
Understand what consumer mindfulness is and how it can benefit marketeers....