Tony Jarvis
Proprietor & Research Architect, Olympic Media Consultancy, USA
January 28th was International Data Privacy Day. So, it was fitting that ESOMAR, in collaboration with the AI & Data Analytics Thought Leadership Council of the Canadian Research Insights Council, CRIC, organized an expert panel...
“Polling” versus “Predicting” after the 2020 US elections – Is future improvement in sampling and response rates?
The reaction to the misses in the US Election Poll results, notably in key swing States and Senate races, have driven serious enquires into the quality of the approaches in election polls and consequently raised...
UX, User Experience, Redefined: “Get out of the Silos.”
“The Opportunity for User Experience, UX, Research” was reviewed via an ESOMAR webcast December 8, 2020 by Michaela Mora of Relevant Insights, US....
Nail Biting in Georgia US Senate Races – Ignore the Polls? Join the ESOMAR Webcast December 16th!
Two run-off Senate election races in Georgia, January 5 will decide whether the Republicans hold the Senate, or the Democrats, with the Vice-Presidential tying vote, take control if they win both seats....
Cross-Media Measurement, XMM: no viewing – no outcomes!
“A Riddle Wrapped in a Mystery Inside an Enigma.” Winston Churchill used this phrase to describe Russia. Perhaps it applies to ‘cross-media measurement’ or XMM?...
XMM Disconnect? As Alice went into Wonderland, things got, “curiouser and curiouser!”
This is one of today’s hottest media and advertising issue worldwide. Using the World Federation of Advertisers, WFA, XMM design framework requirements, referred to as the “North Star”, the session was entitled, “When you wish...