Urpi Torrado
CEO, Datum Internacional, Peru
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CEO of Datum International, President of APEIM (Peruvian Association of Market Research), and ESOMAR representative in Peru and Latam Ambassador. Urpi is also Board member of WIN and Executive Member of the GRBN. MBA from Universidad del Pacífico, with more than 25 years of experience in marketing, communication and market research. She taught (for ten years) Market Research in post-graduate programs at Universidad del Pacífico and other local universities. Speaker at national and international events such as ESOMAR, TalkIN, IIeX, CIIM, among others. Collaborator in several magazines and publications aiming to influence and contribute to the transformation of the Market Research Industry.
The pandemic brings an opportunity for our profession. We are living a very dynamic situation, of constant changes and permanent challenges, as researchers we have to adapt and be able to respond at the same...