Wale Omiyale is SVP, Market Research at Confirmit. He has over a decade’s experience in the Market Research industry and a detailed understanding of the issues facing the industry as a result of maturation and technological advancement.
2020 has cast every business in a new light. While many organisations are still adapting to new ways of working, some changes are already well underway. The market research (MR) industry is no exception. Leading...
You probably own multiple smart objects for everyday use. You almost certainly have a smart TV and a smart phone. You may own a smart watch and run your household heating and lighting via a...
With data-driven decision making now a fundamental requirement for successful business strategies, client demands are becoming ever more complex and the volume of data we gather grows ever larger....
Without question, automation and the rise of AI based MR-specific applications have driven process improvements, time savings and cost reductions across a host of MR functions. We know this because automation is nothing new, its...
By Wale Omiyale, SVP of Market Research, Confirmit Commercial Content/Advertorial With over 3.8 billion people online – that’s 50% of the world’s population – it’s no surprise that digital interactions are a normal way of...
By Wale Omiyale When we talk about Return on Investment, we think about financial gain. How much will our business increase its bottom line as the result of investing in technology, people, processes or other...
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