Wim Hamaekers

Founder, One Inch Whale, Belgium

2 Articles

As a marketing student I was intrigued by consumer behaviour and how you can guide the consumer to make her or his life easier. This passion got even bigger when it became my day-to-day job in the banking industry as a research professional. Evolved from researcher to strategic insights thinker with an innovative mindset

Methodologies & Techniques

Create more impact on consumer behavior using the right color

Wim HamaekersJuly 26, 2021July 6, 2021

by Wim Hamaekers, Jasper Scheir and Thierry LescrauwaetJuly 26, 2021July 6, 20210

Nobel Prize winner Daniel Kahneman showed that most of the decisions we make on a daily basis, are made rather unconsciously, and color is the dominant factor in 85% of cases!...

Reactions & Foresights

How to eat an elephant – metaphorically speaking of course…

Wim HamaekersAugust 13, 2018February 5, 2019

by ESOMAR and Wim HamaekersAugust 13, 2018February 5, 20190

By Wim Hamaekers In 2025, all new cars sold will be electrical vehicles and by 2030, 95% of people won’t own a private car. Bold predictions you would think seeing as 2030 is only 12...

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Wim Hamaekers

Create more impact on consumer behavior using the right color

How to eat an elephant – metaphorically speaking of course…

Predictive qual: How to turn the art of qual into a science...