Xabier is Senior Industry Analyst at ESOMAR and coordinates the production of its flagship report, the Global Market Research besides analysing global trends within market research, improving established publications and producing new ones to increase the value for our members and the industry.
Originally from Spain, Xabier has been living in the Netherlands for a number of years, where he studied a Master in International Economics followed by a Master in Marketing at the Erasmus University of Rotterdam. He is fluent in Spanish and English, has a decent command of Dutch, and loves music about as much as analysis.
The evolution and transformation of the industry has proven difficult to integrate over the years, to the point of generating an identity crisis for many seasoned professionals of the insights sector. When looked at more...
Now that this technology-enabled industry has grown up to represent a multibillion-dollar titan, it is time to reconsider whether those segments initially reported on remained valid, and whether new emerging sub-sectors should be added to...
The chapters of the 2020 Global Market Research report focus on the many (and very) diverse facets of what makes up the insights industry, and dives deep into several of the segments that make up...
Last April, ESOMAR carried out a survey among insights professionals around the world to understand the impact of the pandemic in detail. The results, published in the dedicated report Insights in times of COVID-19, presented...
In recent years, the insights industry has become an expanding fleet of companies navigating the ever-changing seas of opinion and behaviour with diverse fortunes. And as new vessels join the formation, it becomes increasingly relevant...
The ESOMAR Global Market Research 2019 report shows that the market research sector has grown slightly from 2017 to 2018 and is now valued at over US $47bn for 2018 (it was $46 bn in...
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