Bilendi Group, a digital market research firm specializing in collecting data and creating value through market research, has signed an agreement to acquire Via!, Italy’s online panel provider, for an as-yet undisclosed sum.
The acquisition gives Bilendi a local team in Italy to build on and expand its existing operations in Italy, which currently fall under the Maximiles brand. Via!, based in Milan and with just 5 employees, will join Bilendi Group with a panel of 60,000 active members, with further survey and data processing capabilities.
And former Research-Now SSI (now called Dynata) CEO Patrizia Eli will be joining Via! to accelerate the development of the Italian market.
Of the acquisition, Marc Bidou, Chairman and CEO of Bilendi, had this to say: “The acquisition of Via! perfectly illustrates the group’s ongoing strategy to combine strong organic growth with targeted acquisitions”.
