Business
Following a year of turbulent change, insight professionals are now preparing for 2021. We talk to Vanessa Gibbons, who is Go-To-Market Lead at Microsoft Asia Pacific about priorities for the year ahead....
The Evolution of the Data, Analytics and Insights Industry: Market Research
ESOMAR interviewed Nathalie Burdet, CMO of Kantar´s Insights Division, about the state of matters on the Insights industry, with particular attention to the established sector....
Christmas 2020: Opportunities to close the year on a positive note
2020 has been a challenging year. Due to Covid-19, all around the globe, people have had to go into lockdown, working or learning remotely, while many businesses suspended their activities, with a severe economic impact...
Make your customer experience meaningful, not only frictionless
To build a long-term competitive advantage, stop obsessing over creating frictionless customer experiences. Instead, delight your customers with meaningful moments....
ESOMAR’s Global Top-25 companies
The chapters of the 2020 Global Market Research report focus on the many (and very) diverse facets of what makes up the insights industry, and dives deep into several of the segments that make up...
The rule of six – forecasting consumer behaviour in a crisis
Having access to more accurate predictions of the demand for products is a competitive factor for CPG (consumer packaged goods) manufacturers and retailers at any time....