Biz-Talks
As leaders around the world struggle with the problem of how to restart the economy whilst protecting people’s health, we talk to Didier Truchot, CEO of Ipsos, the world’s third largest research company, about the...
Cox Communications’ Mallory Fetters on enhancing human interaction
In these trying times, media companies are critical infrastructure, as more people are dependent on them to stay connected. Despite her busy agenda, Cox Communications’ Mallory Fetters found some time to tell us how to...
Bill Cramblit on working with marketing analytics to optimize media spend at Molson Coors
How can companies eliminate inefficiencies in their media spend and move dollars towards things that work best for the business? We talk to Bill Cramblit, Senior Manager of Marketing Analytics and Optimization at Molson Coors...
ESOMAR President address – It is time to maximise the potential of this amazing community!
As our societies define the new normal, it is important to understand citizens - their hopes, fears, worries and wishes....now - more than ever - we need to understand what people are needing, feeling, thinking,...
Innocean’s David Broscow: “There’s an ocean’s worth of knowledge”
We talk to David Broscow, Vice President, Data Science & Analytics at marketing and advertising company Innocean. He tells us how predictive and prescriptive analytics help the agency’s key clients differentiate from competitors....
US’ Insights Association names Melanie Courtright CEO
ESOMAR wishes to extend its warmest congratulations to Melanie Courtright on her appointment as CEO of the Insights Association in the United States....