Reports & Analyses
In recent years, the insights industry has become an expanding fleet of companies navigating the ever-changing seas of opinion and behaviour with diverse fortunes. And as new vessels join the formation, it becomes increasingly relevant...
How might Disney and Apple’s new streaming services impact the existing landscape?
With the imminent arrival of Disney+ and Apple TV+, MarketCast conducted a survey earlier this summer of 3,000 current video on demand (VOD) users aged 16-54 in the UK, Germany, Mexico, and India. The survey...
Rob McCargow, Director of AI at PwC about the benefits and potential challenges posed by automation
How AI will impact the workplace. We talk to Rob McCargow, Director of AI at PwC about the benefits and potential challenges posed by automation....
How consumers embrace smart assistants
In 2018, smart assistant ownership in the U.S. grew by 40%. Now 66.4 million — or 26.2 percent of the adult population — own one. Consumers’ decisions to purchase smart assistants and how they use...
ESOMAR’s latest Global Market Research report values global research and data industry market at US $80 billion
The ESOMAR Global Market Research 2019 report shows that the market research sector has grown slightly from 2017 to 2018 and is now valued at over US $47bn for 2018 (it was $46 bn in...
Private equity drives marketing M&A in the first half of 2019
Research just released reveals that M&A activity in the marketing sector in the first half of 2019 was largely driven by private equity (PE) investment, with many of the traditional network acquirers absent from the...