There Is a Way Out of This Mess
The United States is right now a nation of inner-directed kinships, each who appear to have entrenched insular beliefs, and who have shut their ears to anyone with a different point of view or opinion...
Polling & Politics
Nail Biting in Georgia US Senate Races – Ignore the Polls? Join the ESOMAR Webcast December 16th!
Two run-off Senate election races in Georgia, January 5 will decide whether the Republicans hold the Senate, or the Democrats, with the Vice-Presidential tying vote, take control if they win both seats....
Media polling and the way forward
While most of us are hitting refresh on election results, and skimming Twitter, there is a small and heated conversation about how the US media polls could have almost uniformly underestimated the Trump vote nationally,...
U.S. election pollsters: watch Florida for key indicators!
ESOMAR’s “The Pollsters’ Survival Kit for Election Night… And the Days After” webinar Monday, October 12 illustrates how divided America is weeks before the 2020 Presidential election. Based on an Economist/YouGov poll of 1,363 likely...
US election answers from pollsters? It’s the undecideds!
Political polling is still an art, not a science. It was evident during an intriguing Webinar August 20th, 2020 from ESOMAR featuring some of the best pollsters currently examining the US Presidential and State by...
The modern minefield of political opinion polling
If you are in Australia on the day of an election, you will notice something unusual. Or rather, you’ll smell it. Barbecuing sausages. Lots of them. In fact, at most polling stations, there is a...