Polling & Politics
By ESOMAR On February 22, CEISMU, the Uruguayan Association of market researchers, organized a special session in the anteroom of the Uruguayan Chamber of Deputies, in the Legislative Palace in Montevideo, bringing together researchers, academics,...
Brexit: Teaching Young Researchers About Segmentation
Understand what the Brexit in the UK can teach young researchers about segmentation....
Measuring the pulse of public opinion
By Robert Heeg Easy targets for the media, the laughing stock of comedians; after several widely errors, trust in election polls seems to be at an all-time low. Not entirely fair, argues Jon Puleston, who...
The German Election in the polls.
Excellent Exit Polls – very revealing pre-election polls By Richard Hilmer In the run-up to the German election there was a vivid debate about how reliable polls would be. The background of this discussion, of...
Dutch Pollsters deliver – unsurprisingly
By Carlo Stokx Never in Dutch Parliamentary history have the General Elections in the Netherlands drawn as much international attention as the one that took place last week....
The US Election Polls – Fluke or Failure
by Kathy Frankovic, former director of surveys at CBS News and a member of ESOMAR’s Professional Standards Committee Election polling is the most visible part of market, opinion and social research. It carries the heavy burden...