Frédéric-Charles Petit of Toluna, is a new Board member of the ESOMAR Foundation. This is part of the agreement signed by Toluna Group for the ESOMAR Foundation’s webinar programme which Toluna has agreed to support by sponsoring the annual webinar series and keeping its non-commercial aspect. The webinar series is designed to offer insights and showcase advanced research techniques used to improve the work of not-for-profit organisations.
He commented “The work that the ESOMAR Foundation is doing is aligned with my vision for the consumer insights industry. Our goal is to democratise market research, and by supporting the Foundation, and its work, we can ensure that developing markets have access to the power that consumer insights provide”.
Frédéric, who is also CEO of ITWP Group and of Harris Interactive, holds a master’s degree in comparative jurisprudence from New York University and a diploma in advanced studies in international economic law from the Sorbonne in Paris (D. E. A.). He practiced as a French lawyer in the corporate department of Allen & Overy’s Paris office before establishing Toluna in 2000. He now leads a staff of more than 1,400, spanning 24 offices and 5 continents as Toluna, Harris Interactive Europe, and KuRunData.
The ESOMAR Foundation is the charity arm of ESOMAR. The consumer insights industry has a wealth of knowledge and experience that can be applied to every aspect of society to ensure a more transparent, reliable and sustainable world and the Foundation brings volunteers and resources together to execute projects and provide financial support to help charities and NGO’s achieve their aims. The Foundation helps non-profit organisations measure results and improve their performance. It also trains and supports market researchers in countries where education is scarce and provides financial support to researchers and their families who are in need of financial help. The Foundation is governed by a 6-member board with four full board member appointments and two representatives of the ESOMAR Supervisory Board.
For more information, please visit www.esomarfoundation.org.
