By Lucy Davison
As an industry we have historically struggled with marketing. As researchers we love to get absorbed by our clients marketing problems, and leave little head space for our own marketing. But help is at hand. Insights Marketing Day is a one-of-a-kind event designed to help market research firms do better marketing.
After a great first event last May (and following success in New York and Chicago), IMD is back in London on February 23rd with an interesting programme incorporating inspiring key notes and tactical guidance on email marketing, list building, PR, content marketing, design, and more. The team at GreenBook have worked with insights marketing experts Keen as Mustard Marketing to put together a group of skilled insights marketers, including Tom Ewing from Brainjuicer, Christophe Ovaere from ZappiStore and Jane Bloomfield from Millward Brown. Not only this, but there is also a panel of corporate researchers from Fox, Sky and Transport Focus, to share the client perspective on research companies’ marketing. How do they want to be approached? What works best for them? How can you get noticed? In addition, there will be plenty of time to mingle with and learn from the other MR professionals.
Sima Vasa, from Paradigm Sample who attended last year says of the event “[IMD] provided an opportunity to learn and share with other marketers in the industry, take a step back and reflect on my own business, as well as have an opportunity to meet new people.”
If better marketing is a priority for your market research company, don’t miss Insights Marketing Day.
To register for Insights Marketing Day in London on February 23rd click here.
Lucy Davison, Keen as Mustard Marketing
