Advertorial: How brand reputation impacts B2B software purchase decisions
“Nobody ever got fired for buying IBM.” That old adage still offers some shreds of wisdom for today’s technology contenders....
Marketing & Sales
Sorry seems to be the hardest word
Data scandals involving global data collectors can negatively impact people’s willingness to share personal data with research agencies....
Channel Abundance is here (and what it means for people working in Insights) – Part 2
Part 2 covers how channel abundance will impact the future, much more scattered, consumer landscape, and the implications for consumer understanding and consumer insights managers....
Channel Abundance is here (and what it means for people working in Insights) – Part 1
The last year we’ve seen that digital commerce and digital advertising has increased enormously. The way products are sold (more e-sales including direct sales) is changing. This also has repercussions for the supporting digital promotion/advertising....
How artificial intelligence is shaping hyper-personalised customer experiences
There’s a lot of conversation around using artificial intelligence (AI) to improve your business. Whether it’s helping HR with workforce management or improving the testing of your software development team, its benefits are well known....
How games are changing the world. Games and gamification in…marketing. Part 3 of 3
The Coronavirus has meant thousands of stores are closed. Brands are not accessible in the same ways anymore. Brands don’t want consumers to forget about them. Thus, more brands may think about using AdverGames and...